Hey there, future marketer! ????
Ever wondered what you’ll actually learn in an MBA in Digital Marketing? Don’t worry, we’ve got you covered. We’re going to walk you through the subjects, topics, and all the cool stuff that’s part of the syllabus in 2025.
Let’s break it down like we’re having a fun chat over juice and snacks. ???????? Ready? Let’s go!
???? First Things First: What Is an MBA in Digital Marketing?
So, imagine you’re learning how the internet helps people grow businesses — through Google, Instagram, YouTube, emails, and even those ads you see while watching cat videos.
An MBA in Digital Marketing is a course that teaches you all of that — but in a smart, step-by-step way. You learn not only what to do, but also how and why you do it.
Sounds cool, right?
???? Why Do People Love This Course?
Because everything is online now!
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Businesses are online.
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Shopping is online.
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Classes are online.
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Even grandma’s cooking videos are online! ????
So, when you know how to market things online, you become super useful to companies. And yes, it can pay really well too ????.
????️ What’s in the 2025 Syllabus?
Okay, here’s the fun part. Let’s see what you’ll learn if you join an MBA in Digital Marketing in 2025.
1️⃣ Digital Marketing Basics
Before anything big, you’ve got to learn the ABCs. This is where it starts.
You’ll learn:
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What is digital marketing?
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How do websites work?
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What are search engines like Google?
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Why do businesses need online marketing?
You’ll get a super strong base here!
2️⃣ Social Media Marketing (SMM)
Do you love scrolling through Instagram and YouTube? Now you’ll learn how to use it for business.
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Making posts that people love
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Running ads on Facebook, Instagram, and LinkedIn
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Getting more followers and engagement
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Social media strategy (yes, it’s a thing!)
3️⃣ Search Engine Optimization (SEO)
Say what? Don’t worry — SEO just means helping your website show up on Google.
You’ll learn:
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How to pick the right words (called keywords)
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How to get on page 1 of Google
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How to write blogs and website content
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How to build links like a boss
It’s like playing hide-and-seek with Google — but now you win!
4️⃣ Content Marketing
If you love stories, videos, and cool ideas — this one’s for you.
Here you’ll:
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Create blogs, videos, and social posts
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Learn to write for humans and search engines
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Make content that sells without being boring
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Plan content calendars and campaigns
Basically, you’ll become a content wizard ????♂️.
5️⃣ Email Marketing
Yep, emails aren’t boring anymore.
In this module, you’ll:
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Design email campaigns
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Write catchy subject lines
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Track who’s opening and clicking
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Learn tools like Mailchimp and Sendinblue
Emails can actually bring in lots of customers. You’ll learn how.
6️⃣ Paid Ads (PPC)
Ever seen those little “sponsored” ads on Google or Instagram?
That’s called Pay-Per-Click marketing or PPC.
You’ll discover:
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How to create ad campaigns
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Budgeting and targeting the right audience
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Using Google Ads and Meta Ads
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Getting real sales from your ad spend
You’ll spend smart and earn smarter!
7️⃣ Analytics & Reporting
Numbers don’t lie — they tell you what’s working!
In this part, you’ll:
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Use Google Analytics and other tools
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Track website visitors and behavior
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Make reports to impress clients or bosses
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Learn to improve based on real data
It’s like being a detective for your business. ????
8️⃣ Marketing Strategy & Management
Now that you know all the tools, it’s time to play the full game.
You’ll learn how to:
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Plan a full marketing strategy
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Manage a digital team
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Budget and schedule campaigns
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Set goals and hit them
This is where you become a real digital leader!
9️⃣ E-Commerce & Online Business
Wanna sell stuff online? Great!
This part teaches:
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How to build online stores (Shopify, WooCommerce)
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Taking online payments
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Promoting your products
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Giving great customer service online
Whether it’s clothes, books, or cupcakes — you’ll know how to sell.
???? Influencer & Personal Branding
You can even become a brand yourself!
Learn how to:
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Build your personal brand
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Work with influencers
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Become one if you want!
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Use storytelling to connect with your audience
Perfect for creators, entrepreneurs, or future stars ????.
???? Bonus Topics in 2025!
Because the digital world is always changing, the 2025 MBA course may also include:
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AI in Marketing (yep, robots helping you market!) ????
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Voice Search & Smart Assistants (like Alexa and Siri)
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Video Marketing Trends
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Online Reputation Management
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Mobile Marketing
You’ll be ready for the future — not just today!
???? Where Can You Learn All This?
One of the top places offering this course is Digital Scholar.
Here’s where they’re located:
???? Digital Scholar
1B, Sapna Trade Centre,
135, Poonamallee High Rd,
Purasaiwakkam, Chennai, Tamil Nadu 600084
???? Phone: 095136 32705
They offer both offline and online classes, so you can choose what suits you best!
???? Who Can Join This Course?
Anyone! Seriously.
You can join if you are:
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A college student
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A business owner
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A working professional
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A stay-at-home mom/dad wanting to learn something new
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Or even someone just curious about the internet!
All you need is interest and a willingness to learn. That’s it!
???? What Happens After the Course?
Once you finish your MBA in Digital Marketing, you’ll be ready for exciting jobs like:
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Digital Marketing Manager
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Social Media Strategist
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Content Marketer
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SEO Expert
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PPC Specialist
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Email Marketer
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Brand Manager
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Freelancer or Business Owner
And yes, companies love hiring people with real digital skills!
???? Final Thoughts
So now you know what you’ll learn in an MBA in Digital Marketing — from SEO and social media to paid ads and content strategy. The 2025 syllabus is full of exciting, hands-on stuff that’ll help you build a great future.
Whether you want a job, start your own thing, or just understand how the internet works — this course is a game changer. ????
???? Ready to Start?
If you’re looking for a fun, practical, and future-ready place to study, check out Digital Scholar.
???? Address: 1B, Sapna Trade Centre, 135, Poonamallee High Rd, Purasaiwakkam, Chennai, Tamil Nadu 600084
???? Phone: 095136 32705
???? Learn more about the MBA in Digital Marketing and kick-start your dream career today!